Omnichannel Integration | Omnichannel Ecommerce Solution - OSSCube

Omni Channel Integration

Buying behaviors have changed. This is apparent in the rise of behaviors like ‘showrooming’ – the act of testing a product in-store with the intention of buying it online. To cater to digital consumers, retailers need more than the lowest prices; they need to create a complete omnichannel buying experience for B2C as well as B2B shoppers.

Omnichannel is about open, consistent and personal user experience across channels of the customer’s choice. And that means understanding a customer’s preferences across channels i.e. a new way of looking at customer data. To be a robust omnichannel business, companies need digital capabilities built into their core back end systems.

Omnichannel integration can help companies:

  • Make all experiences – offline and online – consistent, improving the buyers’ journey overall with higher quality interactions.
  • Reduce and optimize product information review, submission, and publishing process.
  • Get an advantage over online pure plays and increase sales by increasing the transparency of product availability.
  • Destroy interdepartmental silos to focus on what matters – customer experience.
  • Enable in-store sales teams to be more informed and effective.

At OSSCube, we help you integrate all B2B and B2C customer touch-points (online, mobile, point-of-sale, call center, social media, print) into a single omnichannel platform, tailor experiences across these channels, and leverage analytics to measure effectiveness. Our flexible deployment options suit your needs to scale and go live faster.

What we offer


View all resources here
  • white-paper

    Enterprise Digital Transformation. Winning in a Digital World

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    Why Does Omnichannel Experience Matter to Your Customers

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    Using PIM to Maximize Revenue and Improve Customer Satisfaction