In an era of intense competition, increasing customer expectations, technology democratization, and proliferation of channels customer engagement is becoming a challenge for businesses. Customers demand instant gratification on interactive platforms of their choice while enjoying a seamless experience. Customer engagement has moved beyond the realm of traditional marketing and communication efforts. The right approach is to have a robust customer engagement strategy in place supported by customer engagement platforms such as PIM, DAM, WCM, and Marketing Automation etc.
The right customer engagement platform can help enterprises:
- Reduce complexity of content life cycle and marketing efforts.
- Achieve faster time to market for campaigns.
- Drive effective and targeted marketing campaigns that are flexible and scalable.
- Get better ROI by delivering personalized solutions based on customer intelligence.
At OSSCube, our expertise spans the entire gamut of customer engagement platforms. As Pimcore’s Global Center of Excellence and strategic partner for Magneto, Salesforce, and Pardot, we bring global expertise in customer engagement to your doorstep.