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I feel encouraged to be ‘Enchanting’…
On second day of SugarCon, 2012, Guy Kawasaki gave a great presentation…actually the best I’ve ever seen. The award-winning author of Enchantment: The Art of Changing Hearts, Minds and Actions explained how enchantment is a key to connecting with your customers and creating happier and loyal customers.
During the session, he shared exciting ideas of enchantment and how you can put that idea in your organization. He also shed light on importance of Social Media in businesses as this aggressive channel now gives consumers a Voice like no other time in history.
His session was exciting and very refreshing not just for CRM experts, but anyone who wanted to know how to better connect with their customers. Great to be there!!! Now I feel encouraged to be enchanting.
After his talk, he also distributed copy of his book “Enchantment” to all attendees.
If you want to see the whole presentation, go here
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