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I feel encouraged to be ‘Enchanting’…
On second day of SugarCon, 2012, Guy Kawasaki gave a great presentation…actually the best I’ve ever seen. The award-winning author of Enchantment: The Art of Changing Hearts, Minds and Actions explained how enchantment is a key to connecting with your customers and creating happier and loyal customers.
During the session, he shared exciting ideas of enchantment and how you can put that idea in your organization. He also shed light on importance of Social Media in businesses as this aggressive channel now gives consumers a Voice like no other time in history.